Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

“Scent of Africa” Marketed to “Afropolitans”
Black Agenda Radio with Margaret Kimberley and Glen Ford
11 May 2020
🖨️ Print Article

Fifty years after most African nations won nominal independence, ad agencies are marketing upscale products like the perfume “Scent of Africa” to so-called “Afropolitans,” a cohort defined by Dr Grace Adeniyi-Ogunyankin, of Canada’s Queens University, as “mobile and relatively well-off” Africans. Adeniyi-Ogunyankin said Afropolitans are criticized for “trying to envision these same capitalist ways of consumption that continue to produce such inequalities.” However, she prefers to think of Afropolitans as Africans that are “aware of the world,” and part of it.

Africana Studies

Related Podcasts

Women Loom Large in African Secessionist Movements
Black Agenda Radio with Nellie Bailey and Glen Ford
Women Loom Large in African Secessionist Movements
14 May 2019
In Cameroon and the former Spanish Sahara, “women are using traditional ideas about power to drives these secessionist movements,” said 
A Grandfather’s Powerful African Microphone
Black Agenda Radio with Nellie Bailey and Glen Ford
A Grandfather’s Powerful African Microphone
26 February 2019
GoGo Breeze, an elder with a radio program on a provincial Zambian station, counsels listeners on wage theft and other problems facing the common p
Seton Hall Students Will Renew Push on Africana Studies
Black Agenda Radio with Nellie Bailey and Glen Ford
Seton Hall Students Will Renew Push on Africana Studies
17 December 2018
Students with the Concerned 44 movement, representing the 44 percent of students that are ethnic or gender minorities, plan to renew their protests

More Stories


  • BAR Radio Logo
    Black Agenda Radio with Margaret Kimberley
    Black Agenda Radio April 3, 2026
    03 Apr 2026
    In this week’s segment, we discuss the impact on the voting rights of Black people if the SAVE Act is signed into law. But we begin with a discussion of an historic vote at the United Nations which…
  • UN resolution vote
    Black Agenda Radio with Margaret Kimberley
    Trans-Atlantic Slave Trade Crime Against Humanity
    03 Apr 2026
    Kwesi Pratt Jr. is General Secretary of the Socialist Movement of Ghana.
  • Stop the SAVE Act
    Black Agenda Radio with Margaret Kimberley
    Black Votes Jeopardized by the SAVE Act
    03 Apr 2026
    The SAVE Act would require proof of U.S. citizenship to be presented in person in order to register to vote in this country and would disenfranchise millions of people who are currently able to vote…
  • Margaret Kimberley, BAR Executive Editor and Senior Columnist
    A Weak Left Stands By as Russia Stands Up for Cuban Sovereignty
    01 Apr 2026
    Russia finally makes good on promises to help Cuba, but its level of commitment is unclear. The left are clearly immobilized, even as Iran demonstrates how to fight back.
  • Editors, The Black Agenda Review
    ESSAY: Against Nuclear Imperialism, Kwame Nkrumah, 1960
    01 Apr 2026
    “We are not freeing ourselves from centuries of imperialism and colonialism only to be maimed and destroyed by nuclear weapons.”
  • Load More
Subscribe
connect with us
about us
contact us